Cookie Policy
Last updated: June 2026
This page describes the cookies used by Trackful. Trackful is a server-side tracking service: cookies are set first-party (on the merchant’s domain), server-side where possible, to measure conversions without relying on fragile third-party scripts.
1. Tracking service cookies
On merchant stores using Trackful, the following cookies (_tp_ prefix) may be set. They are first-party and subject to the visitor’s consent (Consent Mode v2).
| Cookie | Purpose | Lifetime |
|---|---|---|
_tp_sid | Anonymous session identifier | 90 days |
_tp_gclid / _tp_gbraid / _tp_wbraid | Google Ads attribution | 90 days |
_tp_fbclid | Meta attribution | 90 days |
_tp_ttclid | TikTok attribution | 90 days |
_tp_epik | Pinterest attribution | 90 days |
_tp_sccid | Snapchat attribution | 90 days |
_tp_utm_* | Visit source/medium/campaign | 90 days |
_tp_consent | Visitor's consent state | 6 months |
Trackful also reads, where present, cookies set by the platforms themselves (_fbc, _fbp for Meta, _ga for Google Analytics) to improve event matching. Trackful does not create these cookies.
2. Consent
Setting and using these cookies for advertising purposes is conditioned on the visitor’s consent via Consent Mode v2. If the ad_user_data signal is denied, no personal data is sent to the platforms; if analytics_storage is denied, no data is sent to Google Analytics 4.
3. Marketing site
This website (trackful.io) only uses technical cookies necessary for its operation.
4. Contact
For any question: privacy@trackful.io. See also our privacy policy.