2025 Comparison
Trackful vs Elevar: Which server-side tracking for Shopify?
Complete comparison of the two most popular server-side tracking solutions. Features, pricing, GDPR compliance: everything you need to make the right choice.
The key difference
Elevar is an excellent tool at $150-500/month. Trackful offers the same core features (server-side tracking, identity resolution, debugger) PLUS WooCommerce support, outbound webhooks, proactive alerts, and Snapchat for 10x less. Elevar's only advantage: their market tenure.
Detailed Comparison
| Feature | Trackful | Elevar |
|---|---|---|
| Ad Channels | 6 | 4 |
| Google Ads Enhanced | ✓ | ✓ |
| Meta CAPI | ✓ | ✓ |
| GA4 Measurement Protocol | ✓ | ✓ |
| TikTok Events API | ✓ | ✓ |
| Pinterest Conversions | ✓ | ✓ |
| Snapchat Conversions | ✓ | ✗ |
| Identity Resolution | ✓ | ✓ |
| Live Debugger | ✓ | ✓ |
| Webhooks sortants | ✓ | ✗ |
| Proactive Alerts | ✓ | ✗ |
| WooCommerce | ✓ | ✗ |
| Starting Price | €29/mo | $150/mo |
| Consent Mode v2 | ✓ | ✓ |
| Hosting | Switzerland (Infomaniak) | USA |
Why choose Trackful over Elevar?
✓6 channels vs 4 - Snapchat included, unique on the market
✓Shopify + WooCommerce - Elevar is Shopify-only
✓€29/month vs $150/month - same core quality, 5x cheaper
✓Outbound webhooks + proactive alerts - exclusive features
✓Hosted in Switzerland (Infomaniak) - native GDPR compliance
✓WooCommerce plugin with circuit breaker - enterprise reliability
Stop paying for results you cannot measure
Every day without Trackful is a day you make ad decisions with only 60% of the data. Install Trackful in 5 minutes and see the difference.
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