Features
Everything working for every euro you invest in ads
One tool, six channels, zero missed conversions. Trackful captures, reconciles, and automatically sends every purchase to the platforms that need it to optimise your campaigns.
6 native channels
All your channels fed from one place
Each channel receives enriched data directly from our servers. Algorithms optimise better, your ROAS increases.
Every purchase lands in Google Ads with first-party data
Automatic conversion upload with hashed email and phone for precise user matching. Ad blockers cannot intercept these server requests.
A high Meta Event Match Quality score for better audiences
The Meta Conversions API receives events directly from our servers with automatic deduplication. EMQ score optimised to fuel Lookalike audiences.
Complete GA4 data, no checkout gaps
The Measurement Protocol sends purchase events to GA4 even when the pixel is blocked. Your reports reflect reality.
Accurate TikTok conversions for profitable campaigns
The TikTok Events API receives purchases server-side. Spark Ads and Video Shopping Ads campaigns optimise on reliable data.
Pinterest attribution no longer misses late purchases
Conversions are sent directly via the Pinterest API. Attribution across long purchase cycles (home, fashion) is finally complete.
Every sale from Snapchat is counted
The Snapchat Conversions API receives server-side events. Your Snap Ads campaigns are optimised on real data, not estimates.
Your dashboard
Your tracking, in real time
Every conversion, every channel, in one dashboard.
Identity graph
Find every customer, regardless of their path to purchase
Mobile browse, desktop comparison, purchase 3 weeks later. Trackful connects all the dots and attributes the sale to the right campaign.
The ad click is recorded on arrival
gclid, fbclid, ttclid, epik, ScCid - all click identifiers are captured and stored the moment the visitor lands on your site, even without an immediate purchase.
Anonymous sessions are linked to the known customer
When the visitor identifies themselves (payment, signup, account), our engine links all their previous sessions to reconstruct the full journey.
The conversion is attributed to the original source
The purchase is sent back to ad platforms with the original click IDs. The campaign that initiated the journey receives the credit.
A customer who browses for 3 weeks then buys: Trackful attributes it correctly. ITP had erased it long ago.
Server-side cookies
Safari can no longer erase your attribution after 7 days
Our cookies are set directly via server HTTP headers. Safari ITP cannot touch them. Your retargeting windows stay active for 365 days.
Real-time dashboard
See live whether your tracking is working
Every event sent appears in real time with its status, channel, and transmitted data. No more doubts about your data quality.
More features
Everything that makes Trackful complete
Automatic deduplication
The same purchase never uploads twice. Our Redis deduplication system detects and eliminates duplicates across Web Pixel, webhook, and API.
Consent Mode v2 built in
All 4 consent signals (ad_storage, analytics_storage, ad_user_data, ad_personalization) are managed automatically based on user choice.
6 CMPs auto-detected
Cookiebot, Axeptio, Didomi, OneTrust, Complianz, WP Cookie Consent - the WooCommerce plugin detects your CMP and integrates it without configuration.
Degradation alerts
If the Meta EMQ score drops or conversions stop arriving, you get an alert immediately. No bad surprises in the end-of-month report.
Meta EMQ score in real time
Meta's Event Match Quality measures the quality of data sent. Trackful displays it in real time and tells you how to improve it.
Data hosted in Switzerland
Infomaniak, ISO 27001, 200% green certified. No data passes through non-European servers. DPA documentation provided.
Shopify + WooCommerce native
Official Shopify App Store application + PHP WordPress plugin. Two platforms, one integration, the same results.
Live in 5 minutes
No GTM, no tags to configure, no developer. Connect your store, add your ad accounts, done.
AES-256-GCM encryption
All sensitive data (OAuth tokens, API keys) is encrypted at rest with AES-256-GCM. Emails and phone numbers are SHA-256 hashed.
Stop paying for results you cannot measure
Every day without Trackful is a day you make ad decisions with only 60% of the data. Install Trackful in 5 minutes and see the difference.