Server-side tracking built for WordPress
A native PHP plugin that captures every WooCommerce sale and automatically sends it to your 6 ad channels - no GTM, no developer, no data loss.
6 ad channels covered
Your dashboard
Your tracking, in real time
Every conversion, every channel, in one dashboard.
The WooCommerce problem
Why your current WooCommerce tracking is incomplete
Classic WordPress tracking plugins use client-side JavaScript scripts. They get blocked, limited by ITP, and break after every WooCommerce update.
WooCommerce REST webhooks fail silently
WooCommerce REST webhooks automatically disable after 5 consecutive failures - without notifying you. Your conversions disappear, your ROAS collapses, and you have no idea.
JS scripts are blocked before they even run
Nearly 30% of your customers use an ad blocker or uBlock Origin. These tools block Meta and Google pixels at the browser level, before the page even loads.
Safari erases your cookies after 7 days
Safari ITP limits all JavaScript cookies to 7 days maximum. A customer who takes 3 weeks to decide disappears from your attribution - even though they actually bought.
The Trackful WooCommerce plugin
A PHP plugin that does not crash
Unlike fragile JavaScript solutions, the Trackful plugin uses direct PHP hooks that run server-side, independent of the browser or updates.
Direct PHP hooks (no REST webhooks)
woocommerce_order_status_completed and woocommerce_order_status_processing run server-side, right after payment. No silent failure possible.
Circuit breaker with fallback queue
If the connection to our API is temporarily unavailable, events are queued locally (up to 1,000 events) and sent as soon as the connection is restored.
365-day server cookies (ITP bypass)
Cookies are set via PHP setcookie() with HTTP headers. Safari ITP cannot erase them. Your retargeting windows stay active all year.
Auto-detection of 6 CMPs
Axeptio, Didomi, Cookiebot, OneTrust, Complianz, WP Cookie Consent - the plugin detects your consent tool and integrates it automatically.
Click ID capture
gclid, fbclid, ttclid, epik - all click identifiers are captured when the visitor arrives and stored in a server cookie for complete attribution.
Hook priority 99 (after all other plugins)
The hook runs after all other WooCommerce plugins, ensuring order data is complete and final before sending.
6 native channels
All your WooCommerce channels covered
Every WooCommerce order is automatically sent to your 6 channels from our servers - with deduplication and data enrichment.
How it works
Three steps, no complex configuration
Install the plugin, enter your API key, connect your ad accounts. That is it.
Install the WordPress plugin in 1 click
Download the plugin from your Trackful dashboard and install it like any WordPress plugin. The guided onboarding automatically generates a secure API key for you.
Every order is captured immediately
As soon as an order moves to "completed" or "processing" status, the PHP hook runs and sends data to our servers in less than a second.
Your 6 channels are fed in real time
Our servers process the conversion and send it simultaneously to Google Ads, Meta, GA4, TikTok, Pinterest, and Snapchat with enriched data and deduplication.
Comparison
Trackful vs other WooCommerce solutions
Not all solutions are equal. Compare before you choose.
| Criterion | Trackful | Conversios | GTM Server-Side |
|---|---|---|---|
| Tracking type | Native server-side | Hybrid (partial) | Manual (configuration) |
| Channels covered | 6 channels | 2-3 channels | Config-dependent |
| Identity graph | Yes | No | No |
| Circuit breaker + queue | Yes | No | No |
| Server cookies (ITP) | Yes (365 days) | JS only | JS only |
| Consent Mode v2 | Native (6 CMPs) | Partial | Manual |
| Also on Shopify | Yes | No | No |
| Starting price | EUR 29/month | ~EUR 40/month | Variable + dev |
Conversios pricing verified June 2026. GTM Server-Side requires separate hosting and technical expertise.
Stop paying for results you cannot measure
Every day without Trackful is a day you make ad decisions with only 60% of the data. Install Trackful in 5 minutes and see the difference.