Ad channels
Six channels, six APIs, one integration
Each platform accepts different match keys, through a different API, under different constraints. Trackful sends each one what it can actually match, from your server. Pick a channel to see exactly what it receives.
Google Ads
Enhanced Conversions
Smart Bidding learns from your conversions. When the browser loses some of them, the algorithm does not see a lower number. It sees clicks that earned nothing, and it stops buying them. Trackful sends the conversion from your server, with the original gclid and hashed identifiers.
View channelMeta
Conversions API
Since iOS 14 and tightening browser rules, the browser-side Pixel misses a large share of conversions. The Conversions API sends the event from your server, with the same identifiers, and Meta reconciles the two instead of counting them twice.
View channelGA4
Measurement Protocol
When the GA4 tag is blocked, the session is not marked incomplete. It does not exist. Your conversion rates are computed on a filtered population. The Measurement Protocol sends the event from your server, where no blocker sits in the way.
View channelTikTok
Events API
Someone discovers a product in the feed, leaves the app, and comes back to buy later, often on another device. The browser pixel sees only a fragment of that journey. The Events API sends the purchase from your server, with the ttclid captured at first contact.
View channelConversions API
A pin is saved in March and bought in May. No cookie written in JavaScript survives that distance. The Conversions API sends the purchase from your server, with the click identifier captured at first contact.
View channelSnapchat
Conversions API
The click leaves the Snapchat app inside an in-app browser that shares nothing with the main one. If the click identifier is not captured server-side on arrival, it will no longer exist when the order is placed.
View channelStop paying for results you cannot measure
Every day without Trackful is a day you make ad decisions with only 60% of the data. Install Trackful in 5 minutes and see the difference.