Server-side tracking built for Shopify
An official app that installs in one click from the App Store and sends every Shopify conversion to your 6 channels from our servers. No GTM, no code, no keys to copy.
6 ad channels covered
Your dashboard
Your tracking, in real time
Every conversion, every channel, in one dashboard.
The Shopify problem
Why your Shopify tracking loses conversions
Shopify closed custom checkout tags and moved payment to a separate domain. Classic browser pixels no longer follow the full journey.
The Shopify checkout lives on another domain
Payment happens on checkout.shopify.com, not on your store. Your pixel's third-party cookies do not cross that boundary: the purchase is recorded without the source that drove it.
Browser Web Pixels are sandboxed and blocked
Since Checkout Extensibility, pixels run in a restricted sandbox, and nearly 30% of visitors block them with an ad-blocker. Your Meta and Google conversions vanish before they are ever sent.
iOS and ITP collapse your attribution window
Safari caps JavaScript cookies at 7 days and iOS restricts cross-app tracking. A shopper who compares for 3 weeks returns anonymous, and Shopify credits the sale to direct traffic.
The Trackful app for Shopify
A native app, zero technical setup
Unlike a GTM server-side build, Trackful installs like any Shopify app and captures data server-side, out of reach of blockers.
Managed one-click install
Add the app from the App Store: managed install via token exchange provisions your store automatically. No API key, no file to edit, no developer.
Server-side Web Pixel Extension
Our Web Pixel registers through the Shopify API and relays every event (page view, add to cart, purchase) to our servers, which do the work the browser can no longer do.
Theme App Extension: click capture
The Click Tracker block drops into your theme and captures gclid, fbclid, ttclid the moment a visitor lands, for full attribution even when the checkout breaks the chain.
Billing through Shopify App Billing
Your subscription runs on native Shopify billing: it appears on your usual Shopify invoice. No separate credit card, no second vendor to manage.
Shopify webhooks with deduplication
The orders/create and orders/paid webhooks confirm every order server-side. Trackful deduplicates Web Pixel and webhook with a deterministic ID: one order, one conversion.
Consent Mode v2 via Customer Privacy
Trackful reads Shopify's Customer Privacy API and respects consent signals. If ad_user_data is denied, only click IDs are sent, never personal data.
6 native channels
All your Shopify channels covered
Every Shopify order is automatically sent to your 6 channels from our servers, with server-side deduplication and data enrichment.
How it works
Three steps, from the App Store
Install the app, connect your ad accounts, let our servers do the rest.
Add the app from the App Store
One click on "Add app" is enough: managed install provisions your store, activates the Web Pixel, and sets the server cookies. Nothing to copy, nothing to code.
Connect your ad accounts
Link Google Ads, Meta, and your other channels via OAuth from the dashboard. Trackful creates the conversion actions and checks match quality (EMQ).
Your 6 channels are fed in real time
On every order, our servers send the conversion to Google Ads, Meta, GA4, TikTok, Pinterest, and Snapchat, with enriched data, SHA-256 hashing, and deduplication.
Comparison
Trackful vs other Shopify solutions
Native server-side, a GTM build, or a specialised app: the approaches differ in both cost and reliability.
| Criterion | Trackful | Elevar | GTM Server-Side |
|---|---|---|---|
| Install | App Store, 1 click | App + configuration | Manual (container + server) |
| Channels covered | 6 channels | Plan-dependent | Config-dependent |
| Web Pixel + Theme Extension | Yes (native) | Yes | To be built |
| Identity graph | Yes | Partial | No |
| Server cookies (ITP) | Yes (365 days) | Yes | Setup-dependent |
| Consent Mode v2 (Customer Privacy) | Native | Yes | Manual |
| Also on WooCommerce | Yes | No | Setup-dependent |
| Starting price | EUR 29/month | From ~USD 150/month | Variable + hosting + dev |
Elevar price indicative, verified June 2026. GTM Server-Side requires separate container hosting and technical expertise.
FAQ
Trackful for Shopify, in plain terms
No. The app installs in one click from the App Store and managed install provisions everything automatically. The Click Tracker block is added to the theme through the Shopify editor, without writing a single line of code.
Trackful combines the server-side Web Pixel with the orders/create and orders/paid webhooks. Even though payment happens on the Shopify domain, the order is confirmed server-side and tied back to the original session through the click IDs captured on landing.
Yes. The subscription uses native Shopify App Billing: it appears on your usual Shopify invoice, with no separate credit card and no second vendor.
Yes. Trackful reads Shopify's Customer Privacy API (Consent Mode v2). If a visitor denies ad_user_data, only click IDs are sent, never personal data. Personal data is always hashed with SHA-256 before sending.
Yes. Trackful is dual-platform: the same server-side pipeline powers a Shopify app and a WooCommerce plugin. You manage both stores from the same dashboard.
Stop paying for results you cannot measure
Every day without Trackful is a day you make ad decisions with only 60% of the data. Install Trackful in 5 minutes and see the difference.