Google Analytics 4

Connect Google Analytics 4 (GA4) to Trackful to send your events server-side via the Measurement Protocol, alongside your client-side tracking.

Connect GA4

From the Trackful dashboard, open the Google Analytics 4 page. You can connect the channel in two ways:

  • One-click connect (OAuth, recommended): authorize Trackful with no key copy-pasting.
  • Manual setup: paste a Measurement ID and a Measurement Protocol API secret.

After connecting, select the GA4 property and the data stream to use.

Verify tracking

  • Send a test event from the GA4 page.
  • Check delivery in your platform's interface (real-time / debug reports).
  • Once confirmed, toggle the channel on for continuous tracking.

How it works

  • Events are sent server-side, which makes them more resilient to browser blocking and anti-tracking extensions.
  • Sensitive customer data is hashed before any send.
  • Server-side tracking complements your existing client-side setup, it does not replace it.

Once the channel is on, your conversions are uploaded automatically and continuously.