Connect TikTok

Connect TikTok to Trackful to send your conversions via the Events API, server-side, with hashed customer data.

New to server-side tracking on this channel? Start with the TikTok page, then come back here to connect it.

Connection steps

From the Trackful dashboard, open the TikTok page. You can connect the channel in two ways:

  • One-click connect (OAuth, recommended): authorize Trackful with no key copy-pasting.
  • Manual setup: paste your Pixel Code and an Events API access token.

After connecting, select the asset (pixel / account) to use, send a test event to confirm delivery, then toggle the channel on.

Verify tracking

  • Send a test event from the TikTok page.
  • Check delivery in your ad platform's Events Manager.
  • Once confirmed, leave the channel on for continuous tracking.

How it works

  • Conversions are uploaded server-side, which bypasses browser blocking.
  • The customer's personal data (email, phone) is hashed before sending.
  • Server-side tracking improves attribution reliability compared to the client-side pixel alone.