Overview

The dashboard is your control center. It lets you confirm at a glance that tracking is flowing and that each ad channel is healthy.

What you see

The overview brings together the essential information about your account:

  • Key stats: conversions tracked, revenue, tracking rate, and Meta match quality (EMQ).
  • Connection health: the status of each connected ad channel, so you can spot a failing channel right away.
  • Recent conversions: a list of your latest processed conversions.
  • Charts over time: how your metrics evolve across the period.

Data updates in near real time, so you do not need to refresh manually to see the latest conversions arrive.

How to use it

Check this page regularly for two goals:

  1. Confirm tracking is flowing: if conversions and revenue are climbing, your data is reaching your ad platforms.
  2. Monitor each channel's health: if a channel appears in error or disconnected, fix it before you lose attribution data.

Going further