What is Trackful?

Trackful is an enterprise-grade server-side conversion-tracking solution for Shopify and WooCommerce stores. It recovers the sales that traditional tracking loses and sends reliable data back to your ad platforms.

The problem Trackful solves

Today, between 30 and 40% of conversions are lost due to:

  • ad-blockers,
  • browser restrictions (iOS 14+ and Safari's ITP),
  • hosted checkout pages.

As a result, your ad platforms optimize their campaigns on incomplete data, which wastes your budget and skews your decisions.

How Trackful addresses this

By tracking conversions server-side, Trackful recovers those lost sales and reaches 95%+ accuracy, versus 60 to 70% with client-side pixels alone. Your campaigns finally receive complete data.

Supported channels

Trackful forwards your conversions to:

  • Google Ads (Enhanced Conversions),
  • Meta (Conversions API),
  • Google Analytics 4,
  • TikTok,
  • Pinterest,
  • Snapchat.

Privacy and security

  • GDPR-compliant and Consent Mode v2 ready.
  • Data hosted in Switzerland and Europe (Infomaniak).
  • All personal data is hashed (SHA-256).
  • Secrets are encrypted (AES-256-GCM).

Next steps