How it works

Trackful captures every step of the buying journey server-side, from the first ad click to the conversion sent to your ad platforms. Here are the four key steps.

1. Click capture and durable cookies

When a visitor arrives from an ad, Trackful captures the click identifiers (gclid, fbclid, ttclid, etc.) and sets first-party server cookies that last up to 1 year. This bypasses the 7-day limit imposed by Safari's ITP, so you no longer lose attribution.

2. Identity graph

An identity graph links anonymous sessions to known customers, across multiple sessions and devices, using hashed email and phone. You can follow the same customer even if they come back later on a different device.

3. Order capture and deduplication

On a purchase, the order is captured server-side:

  • on Shopify, via a webhook and the Web Pixel,
  • on WooCommerce, via a direct PHP hook.

Each order is then deduplicated so it is never counted twice.

4. Sending the conversion to your channels

The conversion is uploaded to each connected ad channel with hashed customer data, to achieve higher match quality (Enhanced Conversions / CAPI).

Privacy built in

  • All personal data is hashed with SHA-256.
  • Secrets are encrypted with AES-256-GCM.

Learn more