Outbound webhooks

Outbound webhooks let you receive a notification at your own endpoint each time Trackful tracks a conversion, for example to sync a CRM or a data warehouse.

How it works

You configure a destination URL in the dashboard. On every conversion, Trackful sends a request to that URL with the event data. The subscribed event is the purchase (conversion) event.

Security and authenticity

Trackful generates a secret for your webhook and signs every payload with HMAC-SHA256. This lets you verify, on receipt, that the request really comes from Trackful and has not been tampered with.

For security reasons, the URL must be a public HTTPS endpoint. Private or internal addresses are rejected.

Test and monitor

• Send a test: from the dashboard, send a test webhook to confirm that your endpoint responds correctly.
• Automatic disabling: if your endpoint keeps failing, Trackful automatically disables the webhook after repeated errors. Fix your endpoint, then re-enable it from the dashboard.

Availability

Outbound webhooks are included in the higher plans. See the pricing page to find the right plan.